Current
Stop banking old. Get Current.
Getting people to stop banking in the past and build their money future, with Current
For Current’s first full funnel ad campaign, we pushed off the questionable banking practices from traditional banks.
They actually try to get you into debt. They make you wait to get your paycheck. And they charge all kinds of crazy fees.
That’s why Current exists in the first place – to bring banking out of the old school and into the present. To help bring you a better money future.
The Results
Brand awareness increased 127% over three months.
Brand consideration increased 288% over three months.
The campaign generated a ~130% lift in new Current members within the local markets in which it ran.
The Team
Brand — Current
Team — Adam Hadi, Cyrus Coulter, Kinda Loughran, Niki Polyocan
Director — Matthew Swanson (Epoch)
Editor — Mike Leuis (Mackcut)