Every December, Pinterest launches an annual not-yet-trending report featuring the top 20 trends that will define the year ahead. Those trends are based on millions of searches, saves, and signals using real-time data, AI-driven visualization tools, and predictive analytics across key categories including food, fashion, beauty, wellness, and more.

We launched Pinterest Predicts to our advertiser audience, giving brands the insights, data, and information about Predicts trends through a targeted campaign, social content, and a website experience.

Then, we brought the trends out into culture, connecting consumers and brands directly through a series of brand partnerships and experiences that brought them into the real world for the first time.