Google Chrome
The web is what you make of it
Making Google a human brand, not a technology brand.
For Google’s first ever national TV campaign and first ever global integrated advertising campaign, expectations were high. Not only did the work need to work for the business, but it had to establish a long-term, meaningful emotional resonance for Google’s brand.
To introduce their Chrome web browser, we showed how anyone and everyone can harness the power of the Internet (and all of Google’s suite of products) to make a difference. Big or small.
Lady Gaga X SNL
Media Activation
We created a special spot and music video for Lady Gaga that starred her very own fans and launched it during her live appearance on SNL.
Integrated Case Study
The Results
Google Chrome became the world’s most-used browser globally.
“Dear Sophie” was Time Magazine’s #1 Commercial of the Year.
The campaign won top honors at every major award show.
The campaign established an emotional legacy that Google continues to build upon today.
The Team
Client — Google, Google Creative Lab
Agency — BBH NY
Production — Lost Planet Editorial, Whitehouse Editorial